An encounter, an unprecedented collaboration between the two artists….and then there was music !......"Boys & Girls", Martin Solveig’s latest hit single, released this summer! The new single is a “girl-boy” dialogue between Martin Solveig and Martina Sorbara from the canadian band Dragonette. Designed like a musical, the song’s video is very fashion-oriented and, of course, quirky.Jean Paul Gaultier opened up his maison de couture and cast himself as guest star in the role of guardian of the temple.

As the song is being used to promote Jean Paul Gaultier’s new fragrance, MaDame - a free, exclusive download of “Boys & Girls” by Martin Solveig featuring Dragonette is available on the Ma Dame website

]]> http://www.boramag.com/2009/09/20/when-jean-paul-gaultier-meets-martin-solveig/feed/ http://www.boramag.com/2009/09/10/a-global-celebration-of-fashion/ http://www.boramag.com/2009/09/10/a-global-celebration-of-fashion/#comments Thu, 10 Sep 2009 20:55:42 +0000 BoraMag http://www.boramag.com/?p=1642 "Fashion's Night Out is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry's economy. ]]>

Did anybody hear about this?

“Fashion’s Night Out is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, Council of Fashion Designers , NYC & Company, and the City of New York.

On September 10, 2009, more than 700 stores will stay open late to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. In addition, two important New York charities — the September 11 Memorial and Museum and the NYC AIDS Fund — will benefit from the initiative via the sale of a charity T-shirt and acitywide clothing drive, respectively.

On the same night around the world, and led by twelve international Vogue editions (United Kingdom, Greece, Italy, Russia, France, Brazil, India, Spain, China, Germany, Japan, and Taiwan), each country will tailor its Fashion’s Night Out celebration to appeal to its city’s unique retail environment.

Details at fashionsnightout.com
Also check out Fashions Night-Out FB Page and twitter.com/fnoNYC for the updates.

Related articles by Zemanta

• Fashion’s Night Out On the Town (brilliantmagazine.com)
• Retailers Staying Up Late Thursday Night in New York City for Fashion’s Night Out (shoppingblog.com)

Italian couturiers Bottega Veneta have this month embarked on their most momentous collaborative project to date. For the next five weeks New York retail stalwart, Bergdorf Goodman, will play host to the first ever Bottega Veneta invasion.


Supplementing Veneta’s main floor fashion and accessory concessions, Creative Director Tomas Maier has produced a full 7th floor retail take over. Regular residence of the homes department, the entirety of Veneta’s Living collection has been artfully littered around the space. Read more…

On February 18, 2009 Giorgio Armani came to the most celebrated street in New York. Fifth Avenue has been the focal point of many contemporary and historical events, and has featured in novels such as Edith Wharton’s The Age of Innocence, and countless films in which its most famous buildings such as the Empire State Building or the New York Public Library have played a major part. As for the museums, there are so many that the section that fronts Central Park is known as Museum Mile.

Giorgio Armani’s words:

A really exciting challenge – that is how I would describe our new concept store, Armani/5th Avenue in New York. It is a special project requiring a degree of courage, as it brings together in one space different elements such as Armani Jeans and Emporio Armani side by side with Giorgio Armani. I was determined to send out a clear message of change, interpreting the current trend for mixing genres, juxtaposing items in different price brackets. You could say that this is a provocative move – uniting in the same place and with the same furnishings, without visible boundaries, the various collections that combine to form the entire Armani universe.

This freedom of expression defines for me the spirit of Fifth Avenue: a prestigious shopping destination, of course, but one that is less exclusive in character than comparable addresses, with a democratic mood which I am certain represents the future. I worked on the creation of this store with Doriana and Massimiliano Fuksas, whose hugely respected architectural practice is known for bringing a precisely judged sense of glamour to clothing stores. This is the third project we have jointly accomplished, following on from Armani/Chater House in Hong Kong and Armani/Ginza Tower in Tokyo, and significantly all three offer totally distinctive environments, each different from the other, because I contend that identical retail spaces, monolithic and repetitive, belong in the past and cannot match the experience offered by a totally original store which introduces the public to the aesthetic excitement of fine contemporary architecture.

Check out the architects’ site.

is the answer you would be giving when you’re asked about your great smelling masculine scent.

Inspired by Dean and Dan’s love of the natural setting of their Canadian homeland, the new Dsquared2 He Wood fragrance captures and celebrates the solid, reassuring, vibrant character of wood. This scent features the strongest, most vital of nature’s substances and evokes aromatic reminiscence, personal refuge, and an invigorating sensation. Its woody central character is wrapped in powerful chords of air and water, creating the signature essence of a modern man who dreams of nature in a quest for freedom and seduction.

Buy it here.

Nicole Bridger

The buzzword is “eco-fashion” these days and you might be asking yourself, what on earth is eco-fashion anyway. Basically it is stylized clothing that uses environmentally sensitive fabrics and responsible production techniques. Canadian designer Nicole Bridger believes in taking care of the earth and its people by using socially conscious fabrics that are from natural and renewable resources. She spreads the word of love through her affirmation labels ‘I am love’ in each piece of clothing.

Nicole Bridger was born and raised in Vancouver, BC. She obtained her BAA in fashion design from Ryerson University in Toronto ON. She then went to London, UK to intern at Vivienne Westwood where she learned the art of sculpting fabric and returned with an understanding of doing more than just making clothes. Bridger came back to Vancouver looking to learn some of the business side of things and paired up with the owner of Lululemon Athletica to co-create Oqoqo, a casual eco clothing line. She was then ready to put her design and business sides together to create her own label of socially conscious contemporary women’s wear, Nicole Bridger.

Chanel Paris-Moscou Movie by Karl Lagerfeld

Karl Lagerfeld opened his pre-fall Chanel show in Paris last week with the ten-minute silent film, and it’s all due to Chanel and Karl Lagerfeld, who donned a director’s hat and let rip his encyclopedic knowledge of Gabrielle Chanel’s early years.

“Today, people are ready for silent movies again, as they spend time — hours, I would say — looking at text messages and e-mails,” says Lagerfeld. “I always loved silent movies.”

The designer gathered some familiar members of his entourage, including model Brad Koenig and his bodyguard/private secretary Sébastien Jondeau for the cast, along with model Edita Vilkeviciute, her gamine allure, jutting chin and ramrod posture creating a beguiling portrayal of the young Coco from 1913, when the legendary designer first set up shop.

You can watch the full Chanel Paris-Moscou Movie at chanel.com

Chanel Paris Moscow Pre-Fall 2009 Collection by Karen Kooper

Victoria’s Secret Fashion Show 2008

Victoria’s Secret Fashion Show hit the runway in Miami Beach last month, with a bevy of scantily clad supermodels, showing off some seriously sexy lingerie and the spectacular show was aired last night.

This year’s theme of the show was “Return to Glamour,” and featured Heidi Klum and Adriana Lima. According to AP reports, “The models showed 68 outfits, including the $5 million Black Diamond Fantasy Miracle Bra worn by Lima and designed by jeweler Martin Katz. It is decorated with white and black diamonds and rubies, and will be for sale in the company’s catalog.”

Here is the Victoria’s Secret Fashion Show 2008 Video

Colette

The concept store Colette, quite possibly the most stylish store in all of Paris, was founded ten years ago by Indie-preneur Sarah Lerfel and her mother Colette Roussaux. Located in the heart of Paris, Colette is a world leader for trendsetters where you can find a vast variety of exclusives items such as books, CDs/DVDs, electronics and high end designer clothing.

Have a closer look to Colette with Flake TV

adidas Originals House Party

adidas Originals is celebrating “60 Years of Soles and Stripes” by creating its largest global brand campaign, which includes the brand’s first-ever TV commercial, “House Party.” To celebrate 60 years of soles and stripes, adidas is throwing a House Party.

2009 marks the 60th anniversary of adidas registering the iconic 3-Stripes mark introduced by company founder Adi Dassler. In keeping with this important milestone, adidas will unveil its largest global brand campaign ever for adidas Originals under the banner of Celebrate Originality. The campaign is set against the backdrop of a house party hosting an eclectic mix of people from the worlds of music, fashion and sport. To reflect this, the creative features musicians and icons Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Daryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, athletes Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, and designers Kazuki and Jeremy Scott.

The “House Party” was directed by Nima Nourizadeh and features the track Beggin’ remixed by Pilooski. The creative will come to life in a complete through-the-line offering including two television spots, cinema, digital, retail, activation events and a print campaign shot by RJ Shaughnessy. Montreal-based agency Sid Lee created and produced the global campaign.

It’s an event you’re not going to want to miss. adidas is bringing together your favorite entertainers, icons and athletes all under one roof. And with everybody under one roof, things are going off.