As Quantum of Solace gets ready to roll out, there’s the usual glut of derisory articles about the extreme levels of product placement in the film. Contemporary furniture manufacturer B&B Italia have pieces from their Maxalto collection featured in scenes of the new James Bond movie Quantum of Solace.
There are few surprises when it comes to the big brands starring alongside Daniel Craig (Virgin Atlantic, Aston Martin, Sony, Omega, Ford and Coca Cola Zero to name a handful) but what caught our attention was the inclusion of a few design companies in there too, principally B&B Italia.
Unlike say Coca Cola or Sony’s instantly recognisable presence, even the most die hard design enthusiast would be pushed to spot a B&B Italia bed if Bond was cavorting over it in a state of undress.
To read Q&A with Quantum of Solace set decorator Anna Pinnock visit wallpaper.com.