Offbeat
What’s Your Carfun Footprint?
What’s Your Carfun Footprint?
What’s Your Carfun Footprint? is a new marketing campaign from MINI USA and its agency Butler Shine Stern & Partners poses this very question and highlights that drivers don’t have to sacrifice fun for fuel efficiency. MINI USA defines Carfun Footprint as: “A measurement of how much fun your car is versus how much impact it has on the environment.”
Spreading MINI’s philosophy of maximizing fun while minimizing impact, the new campaign underscores these principles inherent to its brand and products from the beginning. The Classic Mini, born out of the post-World War II oil crisis that sent fuel prices soaring in the late-1950s, struck the perfect balance between fuel efficiency, functionality and fun — an approach that’s just as relevant now as it was then. The centerpiece of the campaign is an interactive online application, the Carfun Footprint Calculator, now launched at CarfunFootprint.com. which enable consumers to input their vehicle makes and models to determine their scores and see how their vehicles stack up against nearly 200 other models.
Carfun Footprint = 50% Fun + 50% Green
To find out your ride’s Carfun Footprint visit CarfunFootprint.com.
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