City
Diesel’s ‘Dirty Thirty’ Celebration
Diesel’s ‘Dirty Thirty’ Celebration
Diesel is by far the most outstanding jeans brand when it comes to creative and edgy advertising. Fashion brand celebrates its 30th birthday on October 11, 2008 with The Diesel XXX Party that is set to sweep across the globe from Japan to New York City, hitting 18 major cities in 8 different time zones with an impressive line-up including N*E*R*D, M.I.A., Chaka Khan, 2 Many DJs, Soulwax, Mr. Oizo, Mark Ronson, Sister Bliss (Faithless) and many more. To make the Diesel event truly memorable Diesel is launching its one-of-a-kind limited edition ‘Dirty Thirty’ jeans, which will be sold for one day only, on the 11th October. Despite these jeans being worth over $600, Diesel are giving in to the party atmosphere, and offering them for only $30.
Daisy Lowe In Diesel “Dirty Thirty” Jeans
In a gesture to thank the label’s fans for 30 years of loyalty and designed by Diesel creative director Wilbert Das “Dirty Thirty Jeans”, will be available in both women’s and men’s styles, they feature a number of gorgeously unique design quirks, including a one-off “dirty wash” treatment with side abrasion and handmade repair patch. Limited edition “Dirty Thirty Jeans”, will be sold for one day only, on the 11th October with pre-registration required at Diesel stores worldwide.
The Diesel XXX Party is a 24 hour non stop party on 11th October, that kicks off in Tokyo, passes through Beijing, Dubai, Athens, Helsinki, Amsterdam, Barcelona, Copenhagen, Milan, Munich, Paris, Oslo, Stockholm, Zurich, London, Sao Paulo and ends in NY. The Diesel XXX Party will feature some of the world’s edgiest performers and DJs, the international line up includes N*E*R*D, M.I.A, Mark Ronson, Chaka Khan, Steve Aoki, Uffie, Sister Bliss (Faithless), Soulwax, Mr. Oizo and many more.
To promote the upcoming The Diesel XXX Party, the company has released a viral film, it features no jeans. Directed by Keith Schofield and developed by agency The Viral Factory, the viral film features clips from a host of 1980s porn films, uses hand-animation and CGI effects to mask “the rude bits”. The censoring includes a woman eating a banana rather than the more sexually explicit content in the original uncensored clip. The film is titled “Diesel Productions Presents: SFW XXX. “Safe for Work”. The aim of the film is to “remind people that Diesel is a brand not to be taken for granted” as well as promote the company’s XXX parties.
The entire XXX global party will be broadcast live on live.diesel.com.
For full line up and more info about The Diesel XXX Party visit diesel.com/xxx
Diesel XXX Viral Video
Diesel XXX Party NY
Related:
